As of 2019, we have shifted our focus to providing a comprehensive employee financial wellness programme to corporate companies and public entities.
Working closely with their employers, our programme helps to free employees from over-indebtedness and set them on the path to long-term financial wellness. We are proud to be a business that belongs to the people of South Africa, with the Government Employees Pension Fund being our major shareholder. Through our association with Bayport Management Ltd – a 49% shareholder – we are also part of a multinational group with more than 20 years of payroll-lending experience and expertise in Africa and Latin America.
Mission And Vision
Bayport’s mission is to provide financial solutions suited to the needs of an inclusive and broad customer base; embracing technology, product leadership and innovation and so becoming one of the leading developing market financial solutions providers. Our vision is to be the most valued financial solutions brand in our chosen markets by providing a broad range of unique and relevant financial solutions tailored to the needs of our customers.
To achieve this, Bayport will engineer a new reality in the provision of financial services; and will be recognised for consistently demonstrating the highest standard of care, responsibility and innovation. Bayport will be the first choice for the fulfilment of the economically active population’s financial needs – bringing hope, upliftment, and financial liberation and inclusion to the communities we serve.
We believe in the capacity and will of all people to empower themselves and shape their own destinies, given the right economic and self- empowerment opportunities and access to life-changing financial solutions.
We believe in an empowered corporate culture where the Bayport family is encouraged to be proactive, and has the right tools and approach to fulfill our brand promise.
We believe in our duty of care for each and every customer to provide responsible access to credit, risk products and other financial solutions.
We believe in our role as a responsible member of the societies in which we live and provide services; as well as our responsibility to each other. We uphold the highest standard of integrity, corporate citizenship and ethical behaviour.
We believe in innovation that matters and makes things better; in technology and product innovations that enable meaningful relationships with our customers.
We believe in the spirit of creative entrepreneurship, challenging conventions and embracing the lessons we have learned.
We are committed to doing and creating things that are simple. Simple is to understand and resonate with. Simple to promote without the cost the confusion. A brand promise expressed in the simplest, most single-minded way.
Simplicity must rule how we talk to our customers, design our solutions and innovate; how we work together; meet and make decisions.
We believe in the power to build lasting relationships with members of the Bayport family, customers communities and stakeholders, based on trust and a deep understanding of what matters to them.
We recognise that our local partners, and local management and our Bayporteers are the true champions or our brand, and that their local wisdom is critical for success.
We believe in continuosly putting ourselves to a simple series of tests by asking “Is what I am doing consistent with The Bayport Way and…
– good for our customer?
– adding value to or assisting the Bayport family?
– time and cost efficient?
By answering “Yes!” we ensure that what we are doing is relevant.
The Bayport Way
These eight philosophies guide the way we conduct our business.
An unshakeable and genuine belief in every individual customer’s ability to improve their lives through access to credit and other valuable financial solutions.
Unquestioned passion and commitment to making credit, insurance, savings and transacting solutions easily and responsibly available through an unconventional, multi-faceted distribution capability that includes branches, mobile teams of origination consultants, call centres, and third-party distribution relationships.
The recognition that our local partners and local management teams are the true champions of our brand, and that their local wisdom is critical to success. Our diverse operations learn from each other and together we apply best practices across the Group.
The commitment to establish and create businesses using Bayport’s collective resources and skills; and supporting our expert local management in growing our businesses into the future.
A substantial and ongoing investment in proprietary and purpose-developed information technology systems that enable the delivery of customer-centric financial solutions. Technology will continue to drive our innovation and cost efficiency as key competitive advantages.
The strength of financial expertise and corporate reputation to continually raise competitively priced capital for the holding company and operating companies to ensure the optimum levels of leverage to drive sustainable growth.
The ability to attract and retain the calibre of people who add momentum to our success with their passion and skills.
The commitment to invest in and uplift the communities in which we operate and live, in terms of people’s lives, social infrastructure and the natural environment.